No brainer must have – blue/white strips

We have seen pure white, and we have seen a lot of denim everywhere in this season. So, what about a straightforward white and blue stripy shirt? You can clearly experience how trend evolve from one season to the next, there’s blue & there’s white. It’s perfect on cotton or linen, but it could be more precisely in cotton poplin – something so easy to go with anything – with a dark trousers or a white pair, or even to go with denim or leather, you won’t go wrong!  The point is, just as navy offers a less severe substitute to black, now sky blue offer a softer alternative to stark white.

Both Aussie favourite Ellery and New York expert Rosie Assoulin  have picked this trend and work this workshirt out for their favourite. If you want to dip into the trend from head to toe, the most economical choice would be H&M and ZARA , it will only cost about £25.99 for a poplin dress on ZARA.com (below) because “sale is now on”!

 

Below is layered striped bardot top from TOPSHOP £29

H&M cotton shirt £29.99

Last but not least, Acne studio Oversized button shirt £96

 

J.W. Anderson Atrip Tie Back Shirt Dress, £365

(mind you, its Gingham check print at the back; but the shirt dress idea sounds more like from the past season?)

 

My tips is, if you don’t want to spend a penny then you can go back to your old wardrobe and start wearing the college time uniform, and being nostalgia at the same time.
Yea, more sustainable.

Denim

Recently I created a mood board to portray the indigo/denim trend – however you name it.

Denim has a long history stating back to the mid 19 century in USA. When Jacob Davis (a tailor from Nevada) manufactured the first pair of “rivet-reinforced” denim pants. Since then, denim, also known as the sturdy cotton wrap-faced indigo denim, has been on the trend on and off and on and off. Yet, to me, a scale like now is unprecedented. Designers look into the Japanese vintage Boro (“boroboro” in Japanese) fabric, which they patched indigo hemp fabric (a more popular fabric than cotton in Japan), to create a strong look for their collections. The Boro has been adapted  from high-end designer to the high-street retailers as well as streetstyle.

Now, towards the summer (well, England is a bit slow at this), the school shirt trend is also merging in, it is the blue and white strips, and the blue collars!
We’ll go further into this in my next blog post, alright.

Loving Arms

Photo post.

來源： Loving Arms

Causal Sunday @Brick Lane

It was a very casual Sunday at Brick Lane.
27 degree celsius, everyone tried to wear the least on the street.

And that’s where I could capture some really arty tattoos from the east Londoner..
Well, when I asked, they were actually from all over the World from Moscow to Spain to Essex etc!

November moodboard

This November isn’t too cold in London, and neither in Ireland (just come back from there!).
And then I just feel like it’s time for something slightly refreshing and peaceful while stepping into the Winter in an extremely-slowly pace. Snow white is one of the trends for this AW season and it is quite an difficult trend to master as you would be so easily distract with other pastel colours. I have a mood board here mixing with a selection of furniture, it’s actually is a very personal one as I added a hint of black here to reflect upon my own taste. And yes, I think it’s better to go for a more contemporary designs to differentiate yourself isn’t it!

Onyxia Sofa Bed White (modani.com)
USD $740

Alix Ceilling Light (modani.com)
USD $290

 

BALMAIN (net-a-porter.com)
Braided cotton and leather sandals
GBP £750

Moss Coat Rack (modani.com)
USD $350.00

 

 

 

 

 

 

 

 

 

 

 

 

 

MANSUR GAVRIEL (net-a-porter.com)
Leather bucket bag
GBP £545

J MENDEL (net-a-porter.com)
Paneled shearling and leather jacket
£7,600

LELE SADOUGHI (net-a-porter.com)
Stone Round Slider gold-plated faux pearl bracelet
GBP £250

Valentino Mirror (modani.com)
$690.00

Tedo Stool Silver (modani.com)
-Price tbc

 

Modani specialises in modern furniture pieces at affordable prices with many locations across the US and Canada, If you like any of the Modani pieces I featured you can check them out online or at their many modern furniture stores. Apparently you can take virtual tours of their own modern and contemporary designs for inspiration in your own home. x

Insight of my FYP

So after all these months of stress and handwork, my FYP is finally up on my blog!

Feel free to check it out – basically it is a rebranding project (yes I love branding!) of an emerging London label called The Little Tibet, which is based in the Old Spitalfields Market retailing premium Himalayan silk and woollen products. The company itself is a micro-company containing >5 employees, thus I had the chance to closely examine how the company functions and carry out market research with the brand’s owner, Tenzin. The highlight of the project is to bring in a new brand name & brand image which are more appropriate to connect its offerings to its customers, therefore I have adopted a modern, contemporary and feminine approach instead of its original masculine and old-fashion image.

In the marketing report, I have not only included the research and analysis, but the branding guide and promotional timeline as well.

http://issuu.com/juliatsangshin/docs/marketing_report_small

And then I have a fashion film  and a tumblr page to go along with DANA:

http://danashop.tumblr.com

Pure London Spirit Catwalk

I’m really sorry for the super late post! I should had posted it 2 weeks ago but I don’t have any wifi around me till now. Spirit catwalk at Pure London is a catwalk featuring a selection of new designers. Brands on the catwalk this season include British label Glamorous; luxury evening-wear brand Forever Unique; on-trend, quirky brand Neon Rose; and DeadLovers, whose pieces feature bold signature prints and fierce graphics. As well as some other fashion brands, let’s have a look –

Nicola Quilter (http://www.nicolaquilter.com/)    

Darccy (http://www.darccy.com/)

Dead Lover (http://www.dead-lovers.com/)

The Little Dress Company (http://www.theprettydresscompany.com/)

 

Neon Rose (http://www.stylight.co.uk/Fashion/?brand=794524)

Australian brand – Bariano (http://www.bariano.com.au/)

UK brand – Forever Unique (http://www.foreverunique.co.uk)

Rounded sunglasses for the summer!

AUB @ GFW 14

This year Graduate Fashion Week is, unlike previous years, was hosted in Old Truman Brewery in Brick Lane. The location itself is a brilliant melting pot of London street-style fashion. GFW ran from 31 May – 3 June and was sponsored by George (at Asda) for the 4 consecutive years.

Today, Arts University Bournemouth is showcasing 21 students’ collection/131 outfits in Graduate Fashion Week. Seeing my coursemates’ hard work walking on the runway was exciting, it made me curious and I couldn’t stop myself from capturing the moment! WELL DONE EVERY ONE OF YOU!!

Umm. It is time-consuming to post photos of each outfit when my own laptop is broken, however, I’m referring you to check out the the Vogue website yourself 😉

http://www.vogue.co.uk/fashion/spring-summer-2015/ready-to-wear/bournemouth

Monochrome outfit for GFW14

I rarely post about myself!
But I am absolutely liking my monochrome outfit and new haircut by Toni & Guy Academy.

Here I am wearing:
ZARA Man black top
ZARA TRF structured white skirt (shop here! http://www.zara.com/uk/en/trf/skirts/structured-skirt-c587006p1941514.html)
ZARA blazer jacket
Calzedonia graphic socks
Evans heeled ankle boots
Russell & Bromley leather bag